Cinematography | Videographer | Shaun | Auckland

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Firstname/Profession: Shaun; Videographer / Film & Content Editor; 12 Plus years Experience; Auckland, Wellington; 7270

Represented: 07/05/20

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Baraah Luhaid + Spokes Hub

About Project

Saudi Arabia remains one of the world’s most repressive countries for women, where a man’s consent is obligatory for women to access human rights, and feminist activists risk arrest. Some changes are creeping in: King Salman has loosened the grip of male guardianship, and is encouraging women to work. But they are still not allowed to drive. There are, however, women who refuse to be still. Twenty-five-year-old Baraah Luhaid has always loved cycling. But although women’s cycling was legalised in 2013, it is only allowed in parks or on beaches, and only with a male guardian present. Luhaid is striving to get women – and the fight for women’s rights – moving. She founded Saudi Arabia’s first gender-inclusive cycling community and business, Spokes Hub, last year, and now runs the kingdom’s only cycling shop, with a cafe and workshops, for women. Spokes Hub has recently won a kingdom-wide prize for start-ups, and Princess Reema – deputy president of Saudi Arabia’s Women’s Sports Authority – has publicly endorsed the project.

“I’m standing against something bigger than I originally thought,” says Luhaid. “When I advocate for women’s cycling, I’m advocating for women’s independence. Changing core beliefs requires slow, consistent work,” she says. “It’s challenging, but someone has to start.”

Industries

Public Awareness

Specialties

Cinematography, Creative Direction, Editing

Client

Spokes Hub

Credit

Mona Haydar - Hijabi (Wrap my Hijab)