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sonia art director profile
Firstname/Profession
Sonia
Graphic & Brand Designer / Art Director
12 Plus years Experience
Auckland
5136

Represented: 14/11/19

Ocean Sky Private Jet Group – Brand Refresh

About Project

I worked as the Creative Designer at Ocean Sky Private Jet Group on a permanent basis to transform the brand with a complete identity refresh, designing new graphics across all of its digital, print and environmental graphics touchpoints. Collaborating with the marketing department, we refined every aspect of the brand from new stationery and print collateral to a new website and beyond.

For the environmental graphics, I designed exhibition stand visuals and brand collateral to be used at the European Business Aviation Convention & Exhibition (EBACE). This premier event held at Geneva’s magnificent Palexpo is an annual meeting place for the European business aviation community. The response to our stand was incredibly positive and we received numerous compliments.

The in-flight magazine for Ocean Sky Private Jet Group included a fashion photoshoot by Louie Banks inside the Ocean Sky Luton hangar and an interview with gossip girl star Ed Westwick as well as stories about the most compelling cultural and travel hot spots. I provided art direction for the fashion shoot, magazine layout, typography and colour palette.

Ocean Sky was a major sponsor of the James Bond movie Quantum of Solace and featured in the film.


Industries

Aviation


Specialties

Art Direction, Brand Identity, Graphic Design


Client

Ocean Sky Private Jet Group

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Creative. Digital. Marketing. Recruitment.