About Project

Hallertau is a leading independent brewery and pioneer of the New Zealand craft beer industry.

Beer packaging has quickly become a blurry wall of generic cans, so we set out to blaze our trail with a new and innovative glass bottle design.

The distinctive Keeper bottle is designed to be reusable, and comes with a simple set of instructions; Drink, Keep, Re-Use, Repeat!

Featuring a duel neck finish, the 1.0 ltr bottle can be sealed by a traditional crown cap or swing-top closure, enabling the bottle to be reused, indefinitely. The geometric profile reflects the beers bold flavours - whilst a large 360-degree shoulder embossing allows the structural packaging to be identified without the need for a label. Embossed around the base is ‘please refill when empty’, a play on words borrowed from an antique Grey & Menzies* ceramic flagon, encouraging customers to refill with more beer or anything else that tickles one’s fancy.

An extension to this family is a custom 400 mL glassware that complements the new bottle designs, enhances the aroma of the beer, and provides a better drinking experience.

Industries

Food & Beverage

Specialties

3D Animation, Concepting, Packaging