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Firstname/Profession
Ash
Digital Marketing Specialist
8-12 years Experience
Auckland
1934

Represented: 12/04/23

Chasing Great - The Richie McCaw Film

About Project

Chasing Great follows Richie McCaw through his final season as he attempts the goal of captaining the All Blacks to the first ever back-to-back Rugby World Cup wins. Woven through that final season, the film tells the story of Richie's life. What emerges is a very personal insight into high level international sport and a psychological profile of the mind of a champion.

Working alongside Augusto and Transmission Films (makers of the film) I created and executed a social media plan to market the film both in NZ and globally and build an engaged audience - which included a custom UGC 'fan poster' social media competition.


Industries

Film


Specialties

Social Media Marketing, Social Media Strategy


Client

Augusto and Transmission Films

Movie trailer
Content image #2
User generated fan digital poster
347

Creative. Digital. Marketing. Recruitment.