- Firstname/Profession
- Ash
- Digital Marketing Specialist
- 8-12 years Experience
- Auckland
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Represented: 12/04/23
Chasing Great - The Richie McCaw Film
About Project
Chasing Great follows Richie McCaw through his final season as he attempts the goal of captaining the All Blacks to the first ever back-to-back Rugby World Cup wins. Woven through that final season, the film tells the story of Richie's life. What emerges is a very personal insight into high level international sport and a psychological profile of the mind of a champion.
Working alongside Augusto and Transmission Films (makers of the film) I created and executed a social media plan to market the film both in NZ and globally and build an engaged audience - which included a custom UGC 'fan poster' social media competition.
Industries
Film
Specialties
Social Media Marketing, Social Media Strategy
Client
Augusto and Transmission Films
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