- Firstname/Profession
- Ash
- Digital Marketing Specialist
- 8-12 years Experience
- Auckland
-
1952
Represented: 12/04/23
KFC Perfume Campaign
About Project
To celebrate Valentines Day we made something very special - bottling the alluring smell of KFC into a perfume. We created a limited run of 100 bottles with the only way you could get your hands on them was through social media. The scent of KFC makes people feel some way... so we asked the country 'How the scent of KFC makes them feel'. This included bespoke platform-first executions for TikTok (utilising the duet function), Instagram Reels, Instagram Stories and Facebook Feed and supported the ATL campaign (TV, AV, outdoor, radio - created by the brand agency).
Industries
Food & Beverage
Specialties
Concepting, Creative Direction, Social Media Strategy
Client
KFC
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Super fan voice-over campaign (Instagram Reels)
TikTok duet challenge (TikTok)
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