- Firstname/Profession
- Ben
- Art Director
- 12 Plus years Experience
- Nelson
-
1934
Represented: 09/02/24
Carlton & United Breweries
About Project
Working with Clemenger BBDO Melbourne, we pitched for and won a unique project for Carlton & United Breweries; to entice Australians to re-imagine beer in a whole new way and launch a new fruity beer category.
Three new ‘brands of scale’ were created, each with broad unisex appeal and modern values, with three distinct brand personalities for an emerging audience of drinkers.
My role was both as a creative; conceptualising, naming, and building the brands, and as a designer, creating the concept can artwork. Both Sungazer and Mosey were then further refined and launched via brand design consultancy, WhatCameNext_.
Industries
Alcohol
Specialties
Art Direction, Graphic Design, Print
