- Firstname/Profession
- Ben
- Art Director
- 12 Plus years Experience
- Nelson
-
1934
Represented: 09/02/24
Road to Recovery
About Project
In 2013, the worst flood in Queensland’s history devastated the city of Bundaberg, displacing thousands. The region desperately needed an economic boost following the disaster, so Bundaberg Rum decided to use its name to get visitors back. In short, we would turn a disaster zone into a tourist destination. We staged a special relaunch of the rum called ’Road to Recovery’. Each bottle was labeled with the name of a flood-affected street. The bottles were only available from the distillery and the campaign brought thousands to the town. All profits from sales went towards flood relief.
Industries
Alcohol
Specialties
Art Direction, Packaging, Print
Client
Bundaberg Rum
