Branding - Identity - Nurtured Mums
Nurtured Mums is a new business, primarily focused on postpartum care. It was important that the brand felt warm, calming, safe, professional and nurturing. I worked on finalising naming, strategy, custom logotype and illustration.
It made sense to create a rounded sans for the logotype, using an egg shape to hold the monogram and pairing with delicate line art.
Brand Identity, Creative Direction, Illustration