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Charles pond profile
Firstname/Profession
Charles
Graphic & Brand Designer / Mac Operator
4-8 years Experience
Auckland, Wellington, Christchurch
8060

Represented: 16/03/17

42Below Eco Soap

About Project

42BELOW have long held the mantra that they produce the world’s purest vodka, but in doing so they also need to make sure our planet stays in the best shape too by ‘Keeping the planet pure, to keep our vodka pure.’

This campaign is a planet-saving initiative created using recycled cocktail lemons left over from your old drinks and garnishes to create an Eco Soap so you can wash your conscience and well as your hands.

A selection of tongue-in-cheek posters from the campaign were adorned in bars and restaurants in Australia and NZ, along with sachets, beer mats and other print collateral.


Industries

Advertising


Specialties

Marketing Collateral, Prepress, Print


Client

42Below


Credit

Colenso BBDO

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1714

Creative. Digital. Marketing. Recruitment.