A visually arresting campaign for Bayer and their pastural pest control product Poncho. Devised for the super bug - Argentine Stem Weevil, which wipes out acres of productive farming grass, although its true size is only 2mm in length. With background plates shot we went ahead and brought these tiny critters to life in CGI giving each one individual characteristics as they move across the paddock.
3D Modeling, Photography, Retouching
Agency: Hot Mustard