Creative Direction | Animator | Fraser | Palmerston North

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Firstname/Profession: Fraser; Animator / Motion Designer; 12 Plus years Experience; Palmerston North; 6429

Represented: 18/02/21

Book

Avatars: Insurance done weird

About Project

An immensely fun project for McCann, Norway. Designed to deliver targeted insurance plans to a market wary of questionnaires and insurance companies in general. A set of genders, body shapes and features with users building an avatar of themselves. As the interactive piece plays out the avatar is further embellished as lifestyle questions are answered. The result? A targeted policy based on the information provided.

Designed and directed by myself with character design and ‘morph’ animations from my good buddy Erica Lack, while we were both at Flux Animation Ltd.

Coding by Benn Winlove of Good Folk, Auckland. Original music by Andrew McDowell of Digicake, Auckland.

Industries

Insurance

Specialties

Animation, Creative Direction, Illustration

Client

Gjensidige

Credit

McCann Oslo