About Project

As part of their official launch event in Silicon Valley, Seres / SF Motors commissioned MPC Creative to create a series of short films for cars that only existed as a non-running showroom prototypes. The film was shot along the majestic Pacific Ocean highway, just to the southwest of San Francisco. Using a “mule” vehicle, and through the magic of CGI, a shiny, new EV came to life.

Industries

Automotive

Specialties

Art Direction, Script Development, Shoot Supervision

Client

Seres / SF Motors

Credit

Client Brand director: Jason Wallace. Agency (US): MPC Creative, New York. Agency creative director (US): Alan Bibby. Agency (China): Pencil Branding, Chongqing. Agency creative director (China): Joe Harris. Director: Alan Bibby. DP: Joe Aguirre. Executiv