About Project

As part of their official launch event in Silicon Valley, Seres / SF Motors commissioned MPC Creative to create a series of short films for cars that only existed as a non-running showroom models. Filmed in a non-descript warehouse, somewhere in Jersey City, New York, the car was built from the ground up using CGI. No mean feat as our actors had to “interact” with the car as it magically appeared before them.

Industries

Automotive

Specialties

Animation Supervision, Art Direction, Script Development

Client

Seres / SF Motors

Credit

Client Brand director: Jason Wallace. Agency (US): MPC Creative, New York. Agency creative director (US): Alan Bibby. Agency (China): Pencil Branding, Chongqing. Agency creative director (China): Joe Harris. Director: Andrei Juradowitch. DP: Martin Ahlgre