- Firstname/Profession
- Joe
- Creative Director / Art Director
- 12 Plus years Experience
- Auckland
-
1654
Represented: 25/01/23
Vinamilk - TVCs
About Project
To encourage kids to drink Vinamilk, we started with two 30-second TVCs. Set in “Cowville”, an entire town inhabited by cows, the stories showed how the goodness in Vinamilk could help young calves grow big and strong.
This was followed up with a special 35th anniversary TVC before the cows from Cowville travelled the world. Egypt, Greece, Japan, Spain, Turkey, Tibet, Korea, France, Italy and Switzerland were just some of the countries used as collectable fridge magnets.
Industries
Food & Beverage
Specialties
Art Direction, Concepting, Creative Direction
Client
Vinamilk
