Heineken - "When You Drink Never Drive"
I was one of three concept creatives on this project. It was a truly collaborative project, where I got to be copywriter and art director. There were over one hundred billboards, street posters, digital and print assets to be created, many of varying sizes with street posters up to twelve in one placement, so there was a lot of art direction to cover. We proposed a new look and feel for Heineken in this campaign and they loved it, it was much bolder than work they had previously done. What started as a regular sized campaign for Heineken became the biggest campaign Heineken had ever done in New Zealand.
Bronze Effie - Axis Finalist
Art Direction, Concepting, Copywriting