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sam design director profile
Firstname/Profession
Sam
Design Director / Illustrator
12 Plus years Experience
Auckland, Hamilton, Tauranga
5266

Represented: 07/09/18

Flybuys

About Project

The brief was to develop a graphic device & usage. To inform a range of campaigns and material. Logos, colours and typography were already done. The result was the 'happy particles' device - also referred to as 'confetti' which was a way of branding a layer of 'happy' - an established strategy keyword.

The Flybuys Logo was already designed by the Colenso Team. I did help to refine the negative spaces however. As with all my work - this was a collaboration. Teamwork for sure.


Industries

Retail


Specialties

Concepting, Design Direction, Graphic Design


Client

Flybuys


Credit

Agency: Colenso

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Creative. Digital. Marketing. Recruitment.