The Situation

The Datacom Digital Team built and delivered new/upgraded Sitecore Websites for customers. Poor quality content or delays in content creation caused; project and launch delays, poor customer experiences, and extra project costs.

The Strategy

Datacom customers needed help migrating content to their new websites. Trudy created a Content Migration Strategy to help customers migrate their content successfully. Customers attended Content Migration Strategy workshops at the start of a project.

The Result

Customer-led content migration plan, which ran along-side the website design and development workstreams. Customers were then able to have quality content ready in time for their new website.

A repeatable Content Migration Strategy for website projects of all sizes. A workshop series that empowered customers to create a migration plan and stick to it.

Projects that included Content Migration Strategy had fewer launch delays.