- Firstname/Profession
- Ash
- Digital Marketing Specialist
- 8-12 years Experience
- Auckland
-
2483
Represented: 12/04/23
Red Bull Next
About Project
During the 2020 Covid lockdown, our social feeds were bombarded with bedroom freestyling. We decided to jump on this trend and create #RedBullNextNZ - the search for NZ’s best new lyricist…. All conducted within the confines of being inside.
We partnered with award winning producer SmokeyGotBeatz to create a custom beat and put it out to the country, encouraging fans to record themselves rapping 16 bars. Smokey and Church (Church & AP) chose their top five entries and the public voted on their winner.
The ultimate winner went into the Red Bull Studios in Auckland for a one-in-a-lifetime opportunity of recording a track with Smokey and Church.
Industries
FMCG
Specialties
Concepting, Producing, Social Media Strategy
Client
Red Bull
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