- Firstname/Profession
- Charles
- Graphic & Brand Designer / Mac Operator
- 4-8 years Experience
- Auckland, Wellington, Christchurch
-
7665
Represented: 16/03/17
42Below Eco Soap
About Project
42BELOW have long held the mantra that they produce the world’s purest vodka, but in doing so they also need to make sure our planet stays in the best shape too by ‘Keeping the planet pure, to keep our vodka pure.’
This campaign is a planet-saving initiative created using recycled cocktail lemons left over from your old drinks and garnishes to create an Eco Soap so you can wash your conscience and well as your hands.
A selection of tongue-in-cheek posters from the campaign were adorned in bars and restaurants in Australia and NZ, along with sachets, beer mats and other print collateral.
Industries
Advertising
Specialties
Marketing Collateral, Prepress, Print
Client
42Below
Credit
Colenso BBDO
1606