- Firstname/Profession
- Charles
- Graphic & Brand Designer / Mac Operator
- 4-8 years Experience
- Auckland, Wellington, Christchurch
-
7665
Represented: 16/03/17
AA Smartfuel Segmentation
About Project
AA Smartfuel wanted to conceptualise how their customers could be quantified into categories based upon their card use at the petrol pumps. Nine different groups were identified and the creative was then treated and crafted into 3D typographic posters. The posters are then displayed in the head offices of call centres to help employees easily identify their customers.
CLIENT: AA Smartfuel
ROLES: 3D Design, Retouching
Industries
Advertising
Specialties
3D Modeling, Retouching, Typography
Client
AA Smartfuel
Credit
Rainger & Rolfe
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