Marketing Collateral | Design Director | Sam | Auckland

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Firstname/Profession: Sam; Design Director / Illustrator; 12 Plus years Experience; Auckland, Hamilton, Tauranga; 5771

Represented: 07/09/18

Book

Movio Marketing

About Project

Movio is a young kiwi tech maker of big data apps for the cinema industry. I was brought in to Movio to lead a team of two designers in a Brand Refresh. A Brand audit, a visual language, resources, templates and 70 page brandbook were eventually produced.

The project was a true collaboration between design, marketing, product UX, and exec teams. Examples below illustrate a small portion of the resulting look and feel. Key tasks: Update all logos, develop new product logos, Visual Elements (Type, palettes, icons, image libraries, styles), Infographic styles, Comms docs, campaigns, templates, blog imagery, website, and product UI.

The work represents my overall design direction, but is the result of 4 designers work. A large part of the Movio rebrand involved social media imagery. Feature images, infographics and campaigns making up the bulk of the work here. Sharable across channels, templated for the most part. Bold, simple, on-brand.

Industries

Entertainment

Specialties

Brand Identity, Design Direction, Marketing Collateral

Client

Movio