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profile Chris
Firstname/Profession
Chris
Design Director / Art Director
12 Plus years Experience
Auckland
945

Represented: 23/04/24

Carlsberg

About Project

Chris had the opportunity to work for the 'Probably The Best Pie in The World' campaign as the Art Director for the brewing company 'Carlsberg'. The aim was to demonstrate the pH scale, which was invented by Carlsberg in 1909 and measures how acidic or basic a substance is. The scale “revolutionised” the brewing process, as well as agriculture enabling farmers to test the quality of the soil. The activation campaign included video content, street posters, radio integration, social media, PR and experiential activity.


Industries

Food & Beverage


Specialties

Art Direction, Digital Design, Social Media Strategy


Client

Carlsberg

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Creative. Digital. Marketing. Recruitment.