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profile Chris
Firstname/Profession
Chris
Design Director / Art Director
12 Plus years Experience
Auckland
479

Represented: 23/04/24

Primo

About Project

How do you rebrand a kiwi staple on a very cluttered market segment? After a few workshops with target consumers, Chris learnt a few things. Amongst it was the ‘no bullshit’ approach. This made Chris decide to ‘strip out’ the original design completely and simply add a bit of dripping fun and ‘pop’. Since then, the new design has proven successful for Fonterra since its approval in 2017.


Industries

Food & Beverage


Specialties

Creative Direction, Digital Design, Packaging


Client

Primo

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Creative. Digital. Marketing. Recruitment.