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profile Chris
Firstname/Profession
Chris
Design Director / Art Director
12 Plus years Experience
Auckland
945

Represented: 23/04/24

Serato DJ Pro 3.0 + Stems Launch Campaign

About Project

Serato Stems is the biggest tech feature released by the company since Pitch ‘n Time in 1999. Serato Stems is a real-time audio separation algorithm. DJs can separate any music track ‘on the fly’ to isolate vocals, melody, bass, and drums. Initially, it was going to be an in-software update for DJ Pro, before potential was realized in order to drive the entire product portfolio forward. A need was then idenitifed that there needed to be an in-app feature icon/mark first.


Industries

Music


Specialties

Art Direction, Brand Strategy, Digital Design


Client

Serato

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Creative. Digital. Marketing. Recruitment.