+64 9 373 3791
profile Chris
Firstname/Profession
Chris
Design Director / Art Director
12 Plus years Experience
Auckland
945

Represented: 23/04/24

Serato Studio - Sound-packs / Identity Systems

About Project

As part of Serato Studio license, users can download ‘soundpacks’ to help them create beats, These are designed under specific themes and/or music genres. A simple identity system that emulates record covers which belong under the same ‘record label’, Serato. This idea allowed for creative freedom to design and illustrate each cover while remaining ‘on brand’ across touchpoints ie. In-App, Website, 3rd Parties, Youtube, etc. This was a successful extension of the Studio brand.

Unlike generic sound packs, we collaborated with specific artists to create what we call ‘Artist Soudnpacks’. These do not have rules around logos or pack descriptions. The only rule is to use the artist's portrait to create better engagement. Also, we made special ‘walkthrough videos’ with each artist explaining how to make a beat using their individual packs.


Industries

Music


Specialties

Brand Identity, Creative Direction, Illustration


Client

Serato

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Creative. Digital. Marketing. Recruitment.