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Phil Profile v3
Firstname/Profession
Phil
Copywriter / Creative Director
12 Plus years Experience
Auckland, Hamilton, Wellington
18752

Represented: 22/09/06

Farm Source

About Project

Farming is tough, inconsistent and uncompromising. For farmers, that’s all part of the job and lifestyle they love. To make a true and lasting connection with their customers, we repositioned Farm Source as the locals who know what it takes. As their local source of knowledge and supplies, Farm Source folk know exactly what’s needed when. And what it takes to be a farmer.

The new brand work captures farming life in all its muck and glory. It’s a step away from the usual utopian view of the dairy industry, with real farmers as the heroes.

Agency: Federation


Industries

Agriculture


Specialties

Advertising, Copywriting, Creative Direction


Client

Farm Source

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Creative. Digital. Marketing. Recruitment.