![Phil Profile v3](/assets/Creatives/phil-copywriter/Phil_Profile-v3.jpg)
- Firstname/Profession
- Phil
- Copywriter / Creative Director
- 12 Plus years Experience
- Auckland, Hamilton, Wellington
-
19059
Represented: 22/09/06
Farm Source
About Project
Farming is tough, inconsistent and uncompromising. For farmers, that’s all part of the job and lifestyle they love. To make a true and lasting connection with their customers, we repositioned Farm Source as the locals who know what it takes. As their local source of knowledge and supplies, Farm Source folk know exactly what’s needed when. And what it takes to be a farmer.
The new brand work captures farming life in all its muck and glory. It’s a step away from the usual utopian view of the dairy industry, with real farmers as the heroes.
Agency: Federation
Industries
Agriculture
Specialties
Advertising, Copywriting, Creative Direction
Client
Farm Source
![One By One](/assets/Creatives/phil-copywriter/one-by-one/Screen-Shot-2020-02-03-at-10__FocusFillWzQ0MCwzMDAsIngiLDM4XQ.29.18-AM.png)
- One By One
- Transport
![Quality Thinking](/assets/Creatives/phil-copywriter/quality-thinking/quality-thinking-cover__FocusFillWzQ0MCwzMDAsInkiLDhd.jpg)
- Quality Thinking
- Home & Living
![Farm Source](/assets/Creatives/phil-copywriter/farm-source/FSthumb__FocusFillWzQ0MCwzMDAsInkiLDFd.png)
- Farm Source
- Agriculture
![Simply Samoa](/assets/Creatives/phil-copywriter/simply-samoa/thum__FocusFillWzQ0MCwzMDAsInkiLDE5XQ.jpg)
- Simply Samoa
- Tourism
![Safekids Aotearoa](/assets/Creatives/phil-copywriter/safekids-aotearoa/12108179-1663658477240921-6882597424377548879-n__FocusFillWzQ0MCwzMDAsIngiLDQ2XQ.jpg)
- Safekids Aotearoa
- Community
![Smirnoff Mixer](/assets/Creatives/phil-copywriter/smirnoff-mixer/smirnoff-mixer-cover__FocusFillWzQ0MCwzMDAsInkiLDhd.jpg)
- Smirnoff Mixer
- Alcohol
![The Bros VS The Bachelor](/assets/Creatives/phil-copywriter/the-bros-vs-the-bachelor/Screen-Shot-2020-04-08-at-11__FocusFillWzQ0MCwzMDAsIngiLDIxXQ.33.15-AM.png)
- The Bros VS The Bach...
- Entertainment
![Farm Source Rewards](/assets/Creatives/phil-copywriter/farm-source-rewards/download__FocusFillWzQ0MCwzMDAsIngiLDRd.jpg)
- Farm Source Rewards
- Agriculture
![Champix](/assets/Creatives/phil-copywriter/champix/CalculatorPAD__FocusFillWzQ0MCwzMDAsIngiLDld.jpg)
- Champix
- Pharmaceutical
![EasiYo](/assets/Creatives/phil-copywriter/easiyo/EAS0002BCG04+3__FocusFillWzQ0MCwzMDAsInkiLDBd.jpg)
- EasiYo
- Food & Beverage
![Home of Land Rover](/assets/Creatives/phil-copywriter/home-of-land-rover/b69ff0e1bb6b604364dde1c346ae71c7__FocusFillWzQ0MCwzMDAsIngiLDE3XQ.jpg)
- Home of Land Rover
- Advertising
![Safe Speeds](/assets/Creatives/phil-copywriter/safe-speeds/imagejpeg-2001__FocusFillWzQ0MCwzMDAsIngiLDM0NV0.jpg)
- Safe Speeds
- Transport