![Phil Profile v3](/assets/Creatives/phil-copywriter/Phil_Profile-v3.jpg)
- Firstname/Profession
- Phil
- Copywriter / Creative Director
- 12 Plus years Experience
- Auckland, Hamilton, Wellington
-
19062
Represented: 22/09/06
One By One
About Project
A campaign to support the Vision Zero road safety strategy adopted by Auckland Transport. It's a simple creative idea that set the strategy, won the pitch process and shone through research. After that the ads wrote themselves.
Industries
Transport
Specialties
Concepting, Copywriting, Creative Direction
Client
Auckland Transport
Credit
Federation NZ
![One By One](/assets/Creatives/phil-copywriter/one-by-one/Screen-Shot-2020-02-03-at-10__FocusFillWzQ0MCwzMDAsIngiLDM4XQ.29.18-AM.png)
- One By One
- Transport
![Quality Thinking](/assets/Creatives/phil-copywriter/quality-thinking/quality-thinking-cover__FocusFillWzQ0MCwzMDAsInkiLDhd.jpg)
- Quality Thinking
- Home & Living
![Farm Source](/assets/Creatives/phil-copywriter/farm-source/FSthumb__FocusFillWzQ0MCwzMDAsInkiLDFd.png)
- Farm Source
- Agriculture
![Simply Samoa](/assets/Creatives/phil-copywriter/simply-samoa/thum__FocusFillWzQ0MCwzMDAsInkiLDE5XQ.jpg)
- Simply Samoa
- Tourism
![Safekids Aotearoa](/assets/Creatives/phil-copywriter/safekids-aotearoa/12108179-1663658477240921-6882597424377548879-n__FocusFillWzQ0MCwzMDAsIngiLDQ2XQ.jpg)
- Safekids Aotearoa
- Community
![Smirnoff Mixer](/assets/Creatives/phil-copywriter/smirnoff-mixer/smirnoff-mixer-cover__FocusFillWzQ0MCwzMDAsInkiLDhd.jpg)
- Smirnoff Mixer
- Alcohol
![The Bros VS The Bachelor](/assets/Creatives/phil-copywriter/the-bros-vs-the-bachelor/Screen-Shot-2020-04-08-at-11__FocusFillWzQ0MCwzMDAsIngiLDIxXQ.33.15-AM.png)
- The Bros VS The Bach...
- Entertainment
![Farm Source Rewards](/assets/Creatives/phil-copywriter/farm-source-rewards/download__FocusFillWzQ0MCwzMDAsIngiLDRd.jpg)
- Farm Source Rewards
- Agriculture
![Champix](/assets/Creatives/phil-copywriter/champix/CalculatorPAD__FocusFillWzQ0MCwzMDAsIngiLDld.jpg)
- Champix
- Pharmaceutical
![EasiYo](/assets/Creatives/phil-copywriter/easiyo/EAS0002BCG04+3__FocusFillWzQ0MCwzMDAsInkiLDBd.jpg)
- EasiYo
- Food & Beverage
![Home of Land Rover](/assets/Creatives/phil-copywriter/home-of-land-rover/b69ff0e1bb6b604364dde1c346ae71c7__FocusFillWzQ0MCwzMDAsIngiLDE3XQ.jpg)
- Home of Land Rover
- Advertising
![Safe Speeds](/assets/Creatives/phil-copywriter/safe-speeds/imagejpeg-2001__FocusFillWzQ0MCwzMDAsIngiLDM0NV0.jpg)
- Safe Speeds
- Transport
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