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phil copywriter profile
Firstname/Profession
Phil
Copywriter / Creative Director
12 Plus years Experience
Auckland, Hamilton, Wellington
17659

Represented: 22/09/06

The Bros VS The Bachelor

About Project

An award-winning guerilla media strategy, smartly executed and amplified by MediaCom NZ and bcg2, around a Shaggy-inspired line I wrote.

‘Game of Bros’ launched on Maori TV the same night as the heavily marketed ‘The Bachelor’. Twelve island warriors were up against one single white boy for the same viewing audience. Game on.

Warner Bros weren’t impressed by our work, but that only helped earn lots of free publicity, resulting in the channel’s most successful show launch ever.

GOLD / SILVER / SILVER Beacon Awards
GOLD Best Launch Campaign FOMA Awards
BRONZE Media Spikes Asia 2016
Shortlist Integrated Spikes Asia 2016


Industries

Entertainment


Specialties

Advertising, Copywriting, Media Strategy


Client

Maori TV


Credit

MediaCom NZ & bcg2

View the case study film above
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Creative. Digital. Marketing. Recruitment.