- Firstname/Profession
- Shem
- Design Director / Art Director
- 12 Plus years Experience
- Auckland
-
2645
Represented: 23/02/22
Madam Sass Launch
About Project
For the launch of Madam Sass, we needed to tell the story of her provenance AND let customers know just how good the wine actually was (93/100 from Sam Kim – Wine Orbit).
I developed a direct, irreverent copy tone that emphasised the sassy, mysterious personality of ‘The Madam’ and rolled it out across print, social and outdoor.
Industries
Alcohol
Specialties
Art Direction, Copywriting, Creative Direction
Client
Accolade Wines
Credit
Agency: Redcactus Design
