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ben profile
Firstname/Profession
Ben
Marketing Strategist / Design Director
12 Plus years Experience
Hastings, Napier, Auckland
7052

Represented: 31/08/17

Auld Distillery

About Project

Since 1883 the Auld family have been growing grain in Southland's remote Scotts Gap. But Rob Auld wondered what else could he do with the premium grain the land was producing. Through curiosity and hard work, Auld Distillery was born. The focus of the brand strategy was the very thing that got them here: curiosity and the cultivation of exploration. These core foundations connected directly with consumers' desires for exploration and the new.


Industries

Alcohol


Specialties

Brand Identity, Brand Strategy, Marketing Strategy


Client

Auld Distillery

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Creative. Digital. Marketing. Recruitment.