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ben profile
Firstname/Profession
Ben
Marketing Strategist / Design Director
12 Plus years Experience
Hastings, Napier, Auckland
7052

Represented: 31/08/17

Lead with Pride

About Project

Ideation, copy and creative direction.

Synlait’s best practice certification programme needed a brand and campaign that encouraged suppliers to pursue excellence in their milk production. The idea of ‘leading with pride’ inspired and rewarded dairy farmers for betterment and encouraged them to be proud of it. The certification was based on four pillars, which had their own take on what leadership meant, helping to deliver a connected campaign, imagery and design.


Industries

Agriculture


Specialties

Copywriting, Creative Direction, Ideation


Client

Synlait Milk

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Creative. Digital. Marketing. Recruitment.