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ben profile
Firstname/Profession
Ben
Marketing Strategist / Design Director
12 Plus years Experience
Hastings, Napier, Auckland
7919

Represented: 31/08/17

The Good Taste Co.

About Project

Brand strategy, purpose and visualisation.

The consumer need for products with transparency and provenance was the driving force behind The Good Taste Company’s rebrand. For their new range, The Good Taste Company worked with chef Michael Van De Elzen to promote the joint belief that creating from scratch is the ultimate way to know what’s in our food. The new products are made from the freshest ingredients with great taste combinations. The ‘created from scratch’ philosophy was brought to life by heroing the quality product, exciting flavours and engaging consumers with personable design.


Industries

Food & Beverage


Specialties

Brand Identity, Brand Strategy, Strategy


Client

Kraft Heinz

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1487

Creative. Digital. Marketing. Recruitment.