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ben profile
Firstname/Profession
Ben
Marketing Strategist / Design Director
12 Plus years Experience
Hastings, Napier, Auckland
7919

Represented: 31/08/17

Founders Beer

About Project

With the explosion of the craft beer market and an endless stream of emerging styles, some of the founding principals of beer were getting lost. Founders ability to to balance experimentation and the new with well-made, great-tasting beer created the heart of the brand strategy. This was brought to life with a simple and iconic brand that utilised a beer glass segmented to create a balanced ‘F.’


Industries

Alcohol


Specialties

Advertising, Brand Identity, Creative Direction


Client

Independent Liquor

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Creative. Digital. Marketing. Recruitment.