- Firstname/Profession
- Chris
- Design Director / Art Director
- 12 Plus years Experience
- Auckland
-
1132
Represented: 23/04/24
Carlsberg
About Project
Chris had the opportunity to work for the 'Probably The Best Pie in The World' campaign as the Art Director for the brewing company 'Carlsberg'. The aim was to demonstrate the pH scale, which was invented by Carlsberg in 1909 and measures how acidic or basic a substance is. The scale “revolutionised” the brewing process, as well as agriculture enabling farmers to test the quality of the soil. The activation campaign included video content, street posters, radio integration, social media, PR and experiential activity.
Industries
Food & Beverage
Specialties
Art Direction, Digital Design, Social Media Strategy
Client
Carlsberg
