- Firstname/Profession
- Chris
- Design Director / Art Director
- 12 Plus years Experience
- Auckland
-
1525
Represented: 23/04/24
Primo
About Project
How do you rebrand a kiwi staple on a very cluttered market segment? After a few workshops with target consumers, Chris learnt a few things. Amongst it was the ‘no bullshit’ approach. This made Chris decide to ‘strip out’ the original design completely and simply add a bit of dripping fun and ‘pop’. Since then, the new design has proven successful for Fonterra since its approval in 2017.
Industries
Food & Beverage
Specialties
Creative Direction, Digital Design, Packaging
Client
Primo
