- Firstname/Profession
- Chris
- Design Director / Art Director
- 12 Plus years Experience
- Auckland
-
1132
Represented: 23/04/24
Serato Studio - Product Branding
About Project
In 2019, Serato launched its first music production software, Serato Studio. This was a major product development/release focused on DJ’s getting into music production. Serato Studio offers a much simpler UX experience than current industry-leading DAW’s. Serato Studio is a ‘sketch book’ for music producers to try music ideas quickly, before going into the real studio. Throughout the rebrand, you will see the spark icon. The concept behind the ‘Spark’ was: A spark is all that is needed to start a fire, Having the ability or power to create, Originality of thought, An active catalyst - stimulating inspiration, imagination, or invention.
Industries
Music
Specialties
Art Direction, Brand Identity, Digital Design
Client
Serato
