It can be pretty easy to cut corners when renovating your home. Making your home quake-safe isn't the prettiest of renovations, nor is it much of a talking point, so it's easily not done. EQC wanted an outdoor/digital campaign to remind those renovating to consider the quake-safe things that can easily be addressed before starting. We were in the throws of Covid-19 so we wanted to PSA with a bit of personality. I saw this project from concept ideation to the midpoint of production... freelance life.
Art Direction, Copywriting