Fighter for Good
The New Zealand Fire Service reminds everyone to check their smoke alarms at every daylight savings change. So when Cavius came to us wanting to run the same old retail campaign they had always run, we asked, "what about this?". Not wanting their campaign to become part of the noise, the Fighter for Good Design was born, albeit on a very tight budget. I worked on this from insight to completion as an art director... but I also wrote the scripts. Cavius is a company that makes the world's smallest smoke alarms and prides itself on their reliability and Danish design.
Art Direction, Ideation, Scriptwriting