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gaelle marketing specialist profile
Firstname/Profession
Gaelle
Marketing Specialist
12 Plus years Experience
Auckland, Wellington, Christchurch
1390

Represented: 19/05/20


#42065
Project name/Type
Vitamin C Booster Treatment and range extension
 
Specialties
Account Management, Campaign Management, Copywriting, Marketing Communication, Marketing Strategy, Trade Marketing
Industries
Beauty & Personal Care
Views
284

#42077
Project name/Type
Rowenta Naturalis
 
Specialties
Brand Identity, Brand Management, Campaign Analysis, Copywriting, Marketing Collateral, Product Design
Industries
Beauty & Personal Care
Views
248

#42071
Project name/Type
Kagi Hope drops Collection - Child Cancer Foundation NZ
 
Specialties
Concepting, Events, Marketing Communication, Marketing Strategy, Social Media Marketing, Social Media Strategy
Industries
Fashion
Views
256

Bio

Gaelle is a dynamic, result-oriented and passionate senior marketer with over 13 years of experience in managing diverse brand portfolios and leading marketing and communications teams. With a focus on marketing innovation, brand identity, trade and product marketing she is able to transform the marketing of organisations to be more results-oriented.

 

A strategic thinker with an enquiring mind who is able to both visualise and communicate the big picture without losing sight of the details.

 

With extensive experience in the Health & Beauty industry and many other industries has seen her work in France, USA and Canada. She is now available for freelance and contract opportunities. 

Expertise

Account Management Brand Development Brand Management Digital Marketing Marketing Strategy Media Planning Project Management Trade Marketing

Software

Google Analytics Microsoft Excel Microsoft Office Microsoft Powerpoint Microsoft Teams Microsoft Word Trello

My skills

Marketing Strategy
Marketing communication strategy
Social Media strategy
Media/channel environment planning and measurement
Digital Marketing
Trade marketing

Strategic Brand Planning
Brand architecture
Brand positioning
Concept development / innovation
Market review and competitive analysis
Insight generation

I'm best known for...

the ability to zoom in & out. Being able to see the big picture while still being hands on to ensure all boxes are ticked

Recent Employment

Freelance Sales & Marketing Consulant / Apr 2020 - Present / Self Employed

Auckland, New Zealand

Executive Board Member / Nov 2018 - Mar 2020 / Cosmetics New Zealand (CTFA)

Auckland, New Zealand

Global Marketing Manager / Global Product Marketing Manager / Sep 2015 - Mar 2020 / Trilogy Natural Products Ltd

Auckland, New Zealand

Industries I know well

Health & Beauty
Fashion (Jewellery)
FMCG
Appliances

Mediums I know well

Print
Television
Outdoor
Digital
Social
Direct
Retail

Qualifications

University of Ottawa

Master of Business Administration (MBA), Marketing

2007 - 2008

 

Grenoble Ecole de Management

Master of Science (MSc), Marketing / Marketing Management, General

2004 - 2008

Languages

English, French

Creative. Digital. Marketing. Recruitment.

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