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leo profile
Firstname/Profession
Leo
Digital Project Manager
12 Plus years Experience
Auckland
330

Represented: 22/07/21

Roche HTML Banners

About Project

Leo was responsible for managing the creative development, retouching, design and HTML build of both the emails and the banners. This includes advising on the creative, managing budgets and timing plans, briefing retouchers, designers & developers. I was also responsible for QA, working with creatives and account managers to get sign off and delivery with the media agency.


Industries

Healthcare


Specialties

Campaign Management, Creative Direction, Project Management


Client

Roche


Credit

Agency: BBH London

BBH London was tasked with creating HTML banners and email campaigns for the Swiss multinational healthcare company Roche. They produced these across 3 different products for Roche.

• Eye Travel Systems (an interactive virtual simulation showcasing issues that occur within the eye.)

• ANG-2 (a vision restoring injection).

• Franchise Branding (inviting ophthalmologists to become Roche Healthcare Professionals)

The campaign was focused on their Ophthalmology products and was targeted at healthcare professionals within the ophthalmology sector.

Leo was responsible for managing the creative development, retouching, design and HTML build of both the emails and the banners. This includes advising on the creative, managing budgets and timing plans, briefing retouchers, designers & developers. He was also responsible for QA, working with creatives and account managers to get sign off and delivery with the media agency.

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Creative. Digital. Marketing. Recruitment.

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