ASB Website Redesign
asb.co.nz redesign smashes targets
To increase digital sales, ASB set out to completely overhaul asb.co.nz. This massive project included a team of copywriters, doing a full content audit and writing over 2000 pages of new material.
Key to this project was collaborating with subject-experts in every area of banking.
- Advanced home loan applications tracked at 336% of target after 6 months.
- Advanced personal loans tracked at 181% of target after 9 months.
Content Strategy, Copywriting, Information Architecture