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mike ux writer profile
Firstname/Profession
Mike
UX Writer
12 Plus years Experience
Auckland, Hamilton, Tauranga
190

Represented: 23/03/21

ASB Website Redesign

About Project

asb.co.nz redesign smashes targets

To increase digital sales, ASB set out to completely overhaul asb.co.nz. This massive project included a team of copywriters, doing a full content audit and writing over 2000 pages of new material.
Key to this project was collaborating with subject-experts in every area of banking.

RESULTS:
- Advanced home loan applications tracked at 336% of target after 6 months.
- Advanced personal loans tracked at 181% of target after 9 months.


Industries

Banking


Specialties

Content Strategy, Copywriting, Information Architecture


Client

ASB Bank

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Creative. Digital. Marketing. Recruitment.

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