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mike ux writer profile
Firstname/Profession
Mike
UX Writer / CX Writer
12 Plus years Experience
Auckland, Hamilton, Tauranga
418

Represented: 23/03/21

Asteron Life Website Redesign

About Project

To help Asteron Life increase brand awareness and support its broker-based sales channel, we rebuilt asteronlife.co.nz from the ground up.

As well as simplifying the copy and injecting a distinctive tone of voice, this project also included developing targeted content like Lifesnap - an interactive tool that prepared customers for talking with an adviser - and real customer testimonials.


Industries

Insurance


Specialties

Content Strategy, Editorial, UX Writing


Client

Asteron Life

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Creative. Digital. Marketing. Recruitment.

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