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mike ux writer profile
Firstname/Profession
Mike
UX Writer / CX Writer
12 Plus years Experience
Auckland, Hamilton, Tauranga
416

Represented: 23/03/21

UFO drone stunt

About Project

The idea of cheaper energy was so alien to Kiwis, we decided to grab their attention with a UFO in the night sky. This UFO then left energy credits on streets and landmarks around Auckland for people to claim the next day.

RESULTS
The stunt and supporting multi-media campaign caused such a sharp increase in quotes and new customers that we succeeded in crashing the call centre in Hamilton.


Industries

Energy


Specialties

Brand Activation, Interactive Advertising, Marketing Strategy


Client

Energy Online


Credit

Agency: Twenty

81

Creative. Digital. Marketing. Recruitment.

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