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profile
Firstname/Profession
Natalie
Graphic Designer / Digital Designer
12 Plus years Experience
Auckland
325

Represented: 13/09/22


Bio

Design that tells a story

 

I’m Natalie. I revel in telling unique brand stories through well-considered, beautifully realised design. I love combining craft and creative thinking to help brands share their outlook with their audiences. The moral of the story is, strong ideas make stronger design.

 

My work for the Motutapu Restoration Trust is a good example. The distinct and striking final design evokes the ancient landform, citing its geology and geography, and cultural past of early Māori settlement to farming, maritime playground and World War 2 defensive position. This work won Bronze in the Small Brand Identity category at the Best Design Awards.

 

I also completed new ‘visual stories’ for Prezzy Card and Glenfield Mall plus packaging design and brand rollouts for Hubbard’s, Dairy Works, Tasti and other FMCGs.

 

Inspired language and being able to clearly communicate ideas is also an integral part of the process and an area I’m adept in. I’m happy to take on the responsibility of dealing directly with clients and like to present my own work, when that works.

Expertise

Art Direction Artworking Brand Development Brand Identity Digital Design Digital Strategy Graphic Design Logo Design Packaging Typography

Software

Illustrator CC InDesign CC Lightroom CC Microsoft Powerpoint Photoshop CC Squarespace

I'm best known for...

My work on the full rebrand of Prezzy Card, including the logo evolution and identity design, full campaign rollout, corporate communication and art direction.

Industries I know well

FMCG
Tourism
Retail
Finance
Property
Architecture
Food & Beverage
Real Estate

Qualifications

Waikato Institute of Technology

Bachelor of Media Arts - Visual Arts

 

Natcoll

Diploma in Computer Graphic Design

Creative. Digital. Marketing. Recruitment.