Glenfield Mall Rebrand
Putting the 'all' in Glenfield Mall provided a vibrant identity, design system and locally focussed storytelling for a previously generic retail site. This helped establish a contemporary and fresh direction that connected to its location, community and history as a gathering place.
The system was rolled out across exterior, interior, promotional and digital branding, all of which I had the opportunity to work on. I have created a vast number of creative outputs for the brand and have worked directly with their marking manager in doing so.
Design specifics: Identity design, brand language, promotional material, digital branding, interior and exterior signage, way-finding.
Brand Identity, Design Direction, Marketing Collateral