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profile
Firstname/Profession
Natalie
Graphic Designer / Digital Designer
12 Plus years Experience
Auckland
324

Represented: 13/09/22

Glenfield Mall Rebrand

About Project

Putting the 'all' in Glenfield Mall provided a vibrant identity, design system and locally focussed storytelling for a previously generic retail site. This helped establish a contemporary and fresh direction that connected to its location, community and history as a gathering place.

The system was rolled out across exterior, interior, promotional and digital branding, all of which I had the opportunity to work on. I have created a vast number of creative outputs for the brand and have worked directly with their marking manager in doing so.

Design specifics: Identity design, brand language, promotional material, digital branding, interior and exterior signage, way-finding.


Industries

Retail


Specialties

Brand Identity, Design Direction, Marketing Collateral


Client

Glenfield Mall

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Creative. Digital. Marketing. Recruitment.