+64 9 373 3791
nina profile v3
4-8 years Experience

Represented: 15/07/21

The Foundation Article for Verve

About Project

An article that Nina wrote for Verve Magazine about The Foundation, a luxury retirement facility located in Parnell.




Content Marketing, Storytelling, Tone of voice


Verve Magazine

Content image #1

"The Foundation: Bringing Location, Luxury and Care to Your Later Years

Located at one of Auckland’s most desired addresses being amongst the iconic Royal New Zealand Foundation of the Blind buildings in Parnell is the latest offering from Generus Living Group. The Foundation combines a level of comfort and care, without compromising on style. It is a retirement village like no other, designed to offer premium living with dedicated support available if ever needed.

The Foundation is the sixth village of Generus, a private company that has developed some of New Zealand’s most acclaimed operations. The company has a unique business model whereby it partners with charities, iwi and trusts, to allow those entities to realise their often extensive land values, while also creating an ongoing legacy for the partner. The company has positioned its village’s in the luxury segment of retirement villages with comprehensive facilities created by award-winning architects and designers.

The Foundation partnership unlocks land adjacent to the much loved Auckland Domain providing Remuera and Parnell residents with the ability to downsize in a style not previously available. Amenities include a restaurant and cafe, swimming pool, cinema, healthcare centre and wellbeing suite, all at a standard more akin to a six-star hotel than a retirement complex. A rooftop terrace with a barbecue that allows residents to make the most of the lush surroundings and harbour views whilst entertaining friends and family.

In common with other Generus properties, a boutique level of care including a discrete hospital and memory care facility will be available to those residents that need that specialised assistance.

The suites themselves have been designed meticulously, from the private underground carpark with additional storage, to keyless entry which opens into a choice of classically designed one-, two- and three-bedroom apartments. All feature high ceilings, wood floors, ducted air conditioning, kitchen and scullery equipped with the best of appliances, and with separate laundry. Many apartments also have gas fireplaces and most have decks opening up onto a private balcony.

Not only is design, comfort and care important to Generus but privacy and security are also key drivers in the design of The Foundation. Rest easy knowing the latest security systems are installed, with 24-hour assistance also available to provide residents with an extra level of security and comfort.

The Foundation is currently accepting applications for residences with construction commencing later this year and estimated completion in 2022. Already applications for half of the first building have been received. For those wanting the very best in location and design, with the knowledge that no further moving will ever be required, then serious consideration should be made now."


Creative. Digital. Marketing. Recruitment.