Māngere Town Centre
Māngere Town Centre brought Shea and his agency on board to assist in an overhaul of the brand for their town centre. For this project, Shea and the team developed a new brand identity, created advertising campaigns, made designs for print collateral and signage and developed a new website.
Māngere Town Centre stands apart from the monolithic malls springing up around Auckland, with a particular focus on the vibrant local community and a defined Pacific Island influence running through the stores. Shea worked to capture some of the local pride, distilling the essence of cultural diversity unique to the Māngere area into a brand that creates a warm space, inclusive of all.
Shea produced a launch campaign centred around a simple invitation to visitors: “Love Your Town Centre” – a message of ownership, belonging, and mutual respect. We captured portraits within the mall, stopping random passers-by who were all too happy to pose in support of The Town Centre. And we developed a vibrant colour palette drawing inspiration from iconic imagery of the Pacific – tones representative of the ocean, sand and sun; all coming together in one place.
Throughout his time working with Māngere Town Centre, he has seen the power of design to not only influence perception, but to build genuine loyalty – with a decline in graffiti and tagging in the area, a renewed sense of cultural inclusiveness, and an increase in sales from customers travelling from further afield. The outcome has been a renewed focus on the one-of-a-kind cultural offering of the mall, in a space loved by everyone.
Brand Identity, Digital Design, Web Development
Māngere Town Centre Business Association