+64 9 373 3791
trudy product owner profile
Product Owner
12 Plus years Experience
Auckland, Wellington, Christchurch

Represented: 15/11/18

Content Migration Strategy Development

About Project

Creation of a Content Migration Methodology that empowered customers to migrate their content successfully during major CMS/website projects. The methodology was used on a number of Datacom client projects.




Client Service, Content Strategy, Digital Strategy, Project Management, Qualitative Research, Workshops



The Situation

The Datacom Digital Team built and delivered new/upgraded Sitecore Websites for customers. Poor quality content or delays in content creation caused; project and launch delays, poor customer experiences, and extra project costs.

The Strategy

Datacom customers needed help migrating content to their new websites. Trudy created a Content Migration Strategy to help customers migrate their content successfully. Customers attended Content Migration Strategy workshops at the start of a project.

The Result

Customer-led content migration plan, which ran along-side the website design and development workstreams. Customers were then able to have quality content ready in time for their new website.

A repeatable Content Migration Strategy for website projects of all sizes. A workshop series that empowered customers to create a migration plan and stick to it.

Projects that included Content Migration Strategy had fewer launch delays.


Creative. Digital. Marketing. Recruitment.

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