Content Migration Strategy Development
Creation of a Content Migration Methodology that empowered customers to migrate their content successfully during major CMS/website projects. The methodology was used on a number of Datacom client projects.
Client Service, Content Strategy, Digital Strategy, Project Management, Qualitative Research, Workshops
The Datacom Digital Team built and delivered new/upgraded Sitecore Websites for customers. Poor quality content or delays in content creation caused; project and launch delays, poor customer experiences, and extra project costs.
Datacom customers needed help migrating content to their new websites. Trudy created a Content Migration Strategy to help customers migrate their content successfully. Customers attended Content Migration Strategy workshops at the start of a project.
Customer-led content migration plan, which ran along-side the website design and development workstreams. Customers were then able to have quality content ready in time for their new website.
A repeatable Content Migration Strategy for website projects of all sizes. A workshop series that empowered customers to create a migration plan and stick to it.
Projects that included Content Migration Strategy had fewer launch delays.